Tag: Pepsi
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The Worth Of A Check Mark: Why Nike Would Care So Much About The Swoosh
In 1975, Carolyn Davidson was paid $35 for her design that has now become the logo of Nike. In 2008, Pepsi paid $1 million for the redesign of their logo and branding signage. Both logos are fairly simplistic with not much design going into them. (Find out how much other brands paid for their logos) Why,…