Tag: Strategic Branding
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Sort Out Your Brand and Good Business will Follow
I recently came across an article in the Harvard Business Review that implores the effects of companies stressing about revenue and growth while putting branding and differentiation on the back burner. While I think the author’s claim —that this lack of prioritization is what caused “52% of the Fortune 500 to be acquired, merged, go bankrupt, or…
Let There Be Brand 